Arjowiggins Graphic, a leader company in recycled paper, and Childfund Alliance have launcehd an initiative to donate a hundred bikes to the same number of Indian girls.
India is one of the countries with the highest levels of discrimination against girls globally. According to UNICEF, in some regions of the country, women and girls are still called “Abla” meaning weak, powerless in Hindi. Here, many children, and particularly girls, have still no access to education.
Regardless of the fact that some families oblige their daughters to get married when they’re very young, the problem girls living in rural areas are faced with in order to attend school is the journey, which is long, expensive and dangerous. That’s exactly why Arjowiggins Graphic, a leader company in producing recycled paper, and the association Childfund Alliance, launched the initiative called #cyclus100bikes.
In this site, it will be possible to support the project by simply watching a video in which an Indian girl, Hirabai, tells how her life has changed since she received a bike thanks to the Dream Bike di Childfund Alliance programme. And, to thank those who will give their contribution to the project by watching the video, Arjowiggins will give three memo books made of recycled paper realised by Cyclus to those who request them.
Every fifty video views, one bicycle is donated among those the paper manufacturer made available. In addition, the website users can see in a counter how many bicycles were given to the Indian girls.
Education is a very important tool for women in a country like India because it helps them achieve equality and empowerment.
Tradotto da Francesca Clemente